Although women are able to have more diverse jobs in the workplace, they still often fall into the roles of “Women as Mothers,” “Women as Children,” and “Women as Sex Ojects” (Gamble, p. 272). The “Women as Sex Object” stereotype involves women being rewarded in the workplace for looking and acting attractive.  Women are not percieved as pertinent to the work itself, rather as objects for men to play with and stare at in the work environment.

A television show that I watch often, “Mad Men,” clearly portrays women in the work place as sex objects. We watched an episode in class and discussed how the men in the show are very dominating, while the women seem to only be used for their appearance. Many of the female workers sleep and flirt with their bosses to be considered worthy in the workplace. For example, Joan is at the top of the female chain of workers because she is the most flirtatious and “sexy” female. I found a commercial from the FX channel that illustrates how women in “Mad Men” are encouraged to be sex objects in the workplace.

Gamble, T. K., & Gamble, M. W. (2003). The Gender Communication Connection. Boston: Houghton Mifflin Company.

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