Haptics is the use of touch in human communication as a nonverbal cue.  Although men research reveals that men touch women more than women touch men, most research concludes that women initiate more hugs and embraces than men (Gamble, p. 99). Men invade women’s space more often, but women use hugs as an outward sign of emotion, unlike men.

I saw a clip while watching E! news of Taylor Swift’s reaction to being nominated for a Grammy. She ran up to the announcers and hugged all of them, showing her excitement. This is a pefect example of how women are more likely to initiate embraces in any setting over men.

Gamble, T. K., & Gamble, M. W. (2003). The Gender Communication Connection. Boston: Houghton Mifflin Company.