Colorism is the subtextual belief that people of color are more attractive and appear more intelligent when their hair and facial feature resemble those of whites (Gamble, p. 354). Successful African-American models, singers, and actresses often get criticized by African-Americans in the public for changing their hair and images to reflect those of white women. The picture of Tyra Banks compared with Giselle Bundchen shows this idea that successful black women often resemble successful white women in the same field of work, in this case modeling. This relates to gender because it coincides with the notion that women in our culture are expected to fit into one mold of “beautiful.” The media tries to erase all differences among women- race, size, etc.- and focus on defining beautiful in one particular way. Women are socialized to believe that femininity is linked with this particular type of beauty (Gamble, p. 46)

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Gamble, T. K., & Gamble, M. W. (2003). The Gender Communication Connection. Boston: Houghton Mifflin Company.

Link to Tyra picture.   Link to Giselle picture.

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